Internet Ads
Why Internet Ads ?
There are more than four billion internet users all over the world. This gives a massive boost to internet advertising. People look for products by using search engines, following their favorite brands on social media, and subscribing to their campaigns via email and push notifications. Advertising opportunities are enormous, but using them correctly is not that easy.
OUR STANDARD OFFERING
Easy global coverage
Nowadays, people are searching for information about products and services via search engines like Google, Bing, and others. Internet advertising is a way to demonstrate your offers in front of over 4.3 billion web users around the globe. You can easily target the entire world via the Internet.
Website traffic
The more visitors you get to the site, the more potential customers you have, which will result in increased sales. Internet advertising aims to attract users’ attention and send them to your website. The offers displayed in the digital ads should arouse curiosity and give people a good reason for clicking through your site.
Know Your Audience
Just as paid search advertisers have to conduct in-depth keyword research before launching their campaigns, paid social advertisers have to know their ideal customers inside and out to ensure that they’re targeting the right audience segments with the right message.
Email Marketing
Email marketing is one of the most common elements in an online advertising campaign. Some advertisers launch email-only campaigns to highlight time-specific offers or content downloads, whereas others use email to complement their other digital marketing channels.
Budget
According to Seriously Simple Marketing, the minimum cost to reach an audience of 2,000 is three times cheaper than traditional advertising methods, so any company from a small family business to a vast enterprise can utilize online ads and get the most out of their financial resources.
Allows targeting
Unlike traditional marketing media advertising to everyone without filtering, internet advertising tailors the message to a specifically targeted audience — people who are most likely to convert into customers. For instance, a travel equipment company may use social media ads for advertising to users who are keen on travel, encouraging likes and shares.
Text and Visual Ads
Adwords and Ads offer advertisers the choice of either text-based ads or more visual advertisements, such as banners. Text-based ads are often referred to simply as PPC ads, whereas banners and similar ad formats are commonly referred to as display ads.
High competition
Of course, this depends on your niche, but you’ll have to compete for clients’ attention if you haven’t invented something new. This market is oversaturated, especially for eCommerce businesses, so you need to put your customers’ needs upfront and regularly improve your product to make it competitive.
EXTRA ADD – ONS
Search Engine Marketing
A search bar is the starting point of the users’ buyer journey. Entering a keyword, people focus mainly on the first page results. Search engine marketing is all about getting your web pages to the top of the SERP, whether in an organic or paid way.
Display Ads
Website owners with massive traffic to their site want to monetize it, so they sell some of their space with Google AdSense, while the advertisers buy it with Google Ads. Google shows relevant ads based on two pricing approaches: CPC (cost per click) and CPV (cost per view), allowing companies to retarget their promotions.
Mobile Advertising
Companies can advertise with SMS after the user opts in or display ads in the browser optimized for mobile devices. If you run a shoe shop, mobile ads are perfect for advertising to local audiences with time-sensitive offers. You can create SMS campaigns in no time with widesign.
Social Media Ads
We are advertising on social media platforms like Facebook, Instagram, Twitter, Pinterest for B2C, and LinkedIn for B2B. Companies tailor their news and promotions to the target audience via social media in an organic or paid way.
Video Advertising
As the name suggests, these ads are in a video format and placed on services like YouTube, Vimeo, DailyMotion, and Vine. This is an expensive type of advertising and an effective one since high-quality videos may go viral. We create and edit the videos for the advertising.
Web Push
This technology allows you to grab users’ attention whenever they are online. These messages appear in the corner of your screen, and a click on it redirects a user to a particular webpage. Users subscribe to push notifications to stay in touch with the brand and be the first to know the news and updates.
Frequently Asked Questions
How Has Internet Advertising Changed ?
Before the early 2000s, internet advertising was chaotic and spammy until the governments began regulating it with laws, like the CAN-SPAM Act of 2003. Since then, marketers must get user permission to advertise via channels like email, SMS, messengers, or push notifications. Moreover, massive competition for user attention made businesses switch to a customer-centric approach. As a result, internet advertising is more personalized and relevant than ever before.
What is included in support and maintenance?
The “Maintenance” mainly covers bug rectifications and updates. The maintenance hours are spent to constantly monitor the services we offer and to ensure that our offering are working as detailed. The “Support” is included within the maintenance. The client can use “Support” in order to do certain complex web-master tasks such as
- uploading CSV mark sheets to the website,
- adding students in bulk to the website
- Handling product updates such as discounts, adding new products and many others as desired by the clients
- and explaining/training the clients to use our services at their best.
What if client exceed the amount of maintenance hours provided by 210Dollarwebsite?
We shall provide maintenance FREE of charge but it is limited only to Maximum of Hours / month as detailed for each package. The Client shall be informed about payment of extra 5 dollars or 6 Euros (432 INR / hour) for all extra hours spent for support.